Dr. Clinton R. Lanier is a social media expert and scholar and Assistant Professor of Rhetoric and Professional Communication at New Mexico State University. He earned both his B.A. and M.A. in English from New Mexico State University. Following graduation he went to work for IBM as an Information Developer and then the U.S. Army Research Laboratory as a Technical Editor. He came back to NMSU a third time to earn his Ph.D. in Rhetoric and Professional Communication, which he completed in 2006. He was then an Assistant Professor of Professional Communication at the University of Memphis and later an Assistant Professor of Technical Communication at New Mexico Tech.
At New Mexico Tech he also served as the university’s Director of Web Communication, building their content management system and overseeing the efforts of almost 100 content contributors. He was further charged with their digital marketing efforts and created and implemented social media and digital marketing campaigns.
Research and Teaching Interests:
Dr. Lanier’s research and teaching focus on digital technologies, including web design and development, interface usability, and social and digital media. He has also published research relating to international technical communication and technical editing.
Outside of the university, Dr. Lanier consults for many private corporations and organizations who need help creating a digital presence for their brand and products. He also conducts coaching groups for real estate professionals to help them improve their sales and leads through social media.