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Email Marketing and the Law (1 Hour Training Course Number 21010952)

  • Teacher: Clint Lanier
  • Level: Beginner
  • Duration:
  • Price: $ 35.00 (Free for students of Social Media for Sales Success (8 Hours Training Course Number 21030292))
Certificate:

Finish all lessons and pass final exam

This course is FREE for students of the following courses:
Social Media for Sales Success (8 Hours Training Course Number 21030292)
Are you a student of any of these courses?
Not a student?

Table of Contents

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Description

Many business professionals send email advertisements, solicitations and offers without realizing they are in fact breaking the law, specifically the 2003 CAN-SPAM Act. This course helps students understand how to ensure they are compliant with the relevant laws and regulations governing email communication.

In this course you will learn:

  • History and explanation of the 2003 CAN-SPAM act
  • The law and email marketing
  • How to ensure your email campaigns don’t break the law
  • How to make sure your email list is lega
  • How to ensure compliance with most 3rd party email services (and Facebook)

Price

Plan Name Price (includes NM GRT)
1 Year: $ 35.00

Teacher

Clint Lanier

Dr. Clinton R. Lanier is a social media expert and scholar and Assistant Professor of Rhetoric and Professional Communication at New Mexico State University. He earned both his B.A. and M.A. in English from New Mexico State University. Following graduation he went to work for IBM as an Information Developer and then the U.S. Army Research Laboratory as a Technical Editor. He came back to NMSU a third time to earn his Ph.D. in Rhetoric and Professional Communication, which he completed in 2006. He was then an Assistant Professor of Professional Communication at the University of Memphis and later an Assistant Professor of Technical Communication at New Mexico Tech.

At New Mexico Tech he also served as the university’s Director of Web Communication, building their content management system and overseeing the efforts of almost 100 content contributors. He was further charged with their digital marketing efforts and created and implemented social media and digital marketing campaigns.

Research and Teaching Interests:

Dr. Lanier’s research and teaching focus on digital technologies, including web design and development, interface usability, and social and digital media. He has also published research relating to international technical communication and technical editing.

Outside of the university, Dr. Lanier consults for many private corporations and organizations who need help creating a digital presence for their brand and products. He also conducts coaching groups for real estate professionals to help them improve their sales and leads through social media.

Exercise files

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This course is FREE for students of the following courses:
Social Media for Sales Success (8 Hours Training Course Number 21030292)
Are you a student of any of these courses?
Not a student?